Just as the name suggests, Cue is a definitive point in the progression of music. Founded in 2010, Cue Digital was envisaged with a purpose and one purpose alone – to promote EDM and ensure its permeance into the very fabric of society in modern Europe.
Based out of London, U.K., Cue Digital aims to provide that much needed boost to the fledgling EDM culture in Asia and reinvent it, no less. Having already stormed the U.K. and most of Europe, EDM is making its presence felt in Asia too, albeit slowly. However roadblocks abound. The most important of them being the obvious disconnect with global trends owing to the conspicuous absence of international players in its promotion within Europe. This in turn leads to the lack of a credible platform for budding artists. It is this very bleak situation that Cue Digital intends to turn on its head.
Its international presence, besides the myriad global tie-ups, arms Cue with an enviable arsenal and consequently, makes it the only player in the industry with an unparalleled reach. With the European & American arm already operational, Cue Digital is on course to take EDM in Asia one notch further. The strategy for Europe is two-pronged. On one hand, while bringing in hitherto unknown, but top-notch international acts to perform in Europe & America, Cue Digital will also devote its energies to signing up local talent, helping them find a stage and eventually, grooming them for an audience that transcends geographical boundaries. All this to gather the scattered energies in the EDM scene in Asia, help it build momentum and eventually transform it into the colossal mass movement it has proven to be elsewhere in the world.
Led by a team that has an eclectic mix of Artists, Managers & promoters, Cue is all set to take the World by storm – of a kind that the world, until now, has been oblivious to.