In the 80's and 90's "beat'em up" referred to a leading type of video game.
The label's concept also refers to these games. It is based on a play on words between the various meanings of the word "beat": "to hit" or "sound".
The purpose of these video games was to beat and break everything up.
The purpose of the label is to hit hard and bring the dance floors to the limit of explosion. Beat'em up produces efficient music from minimal to techno:100% clubbing only!!