Detroit based label founded in the mid nineties by DJ Dwayne Jensen a true pioneer and longtime veteran of Detroit's Electronic music scene.The label specializes in House, Soulful House, Deep House, and Tech House. The label has produced such artist as La Veda, Norm Talley, Malik Alston, Drivetrain, Miyon, Courtney Jackson, Dwayne Jensen, DJ One, Billy Love, and Mike Springer. a full length album called Digital people displays the many sides and musical diversity of this label . The label has received much acclaim worldwide for it's edgy, artistic, versatility and unique flavor of House produced from Detroit. The label CEO was voted as one of the top contributers in recognition of his support of the DJ artform and his musical contributions to the city of Detroit by Real Detroit Magazine and Submerge entertainment.