The End, which opened as both a club and a record label, had the goal to push cutting-edge music to the masses. And it did just that!
Releases came in the form of production work by founder Mr C, Layo + Bushwacka, Killer Loops, The Usual Suspects, Tigerhook, Echomen and various others over the years and 2003 saw their 50th release.
The End now stands as one of London's most respectable names as both a club and labels.