Since its original inception in 80s Detroit, techno has been identified by the logos printed on the records as much as the music etched into the vinyl. 30 years on, and the importance of imprints has never been more pronounced, with most notable artist operating his or her own label brand to further establish eminence in the scene. The minds behind Silencio see things differently.
The anonymous instigators behind the imprint — only close colleagues know the identities of those operating the label — are not DJs or producers. They do not need to accommodate any career ambitions beyond releasing the finest techno music they can source from around the globe. This singular focus on the artists who make the actual music is a refreshing departure from the current patron system that supports the cult of the star DJ, often to the neglect of the producers doing the work.
Out of sight doesn’t mean out of it. Seduced by the Detroit techno scene in the mid-90s and paying dues as part of Berlin’s minimal community by the mid-00s, the bona fide enthusiasts behind Silencio are master-level techno scholars inspired by the anonymity and exclusivity of its predecessors. That air of mystery and commitment to aesthetics is exuded by Silencio’s visual identity. The typeface, half completed letters; and the logo, a luchador mask, evoking the analogy of hiding in plain site. A manifesto expressed by divulging as little as possible.
Silencio makes its initial mark on the world of underground dance music with a musical agenda that is adventurous in a way that is rarely seen from more highly visible imprints. That’s because there is no image to instill, just a passion for music and an attraction to the shadows.