Generic music is an integrated agency concept for contemporary music culture which fuses skills and competences from electronic music and Ä°ndie Music one roof. If the philosophies of electronic music culture and indie music looked extremely contrary just a few years ago, today there is a smooth transition which defines a constant progress of new trends and styles. Generic Music unites know -how from both - and builds stylistic bridges between those two sub-cultures.
Besides its own booking unit, Generic Music is focused on talent management and Turkey artist marketing. While Generic Music guides the professional career of its artists in the field of electronic music, the Generic Music Urban Unit is taking care of all artists' matters from the urban field. Both units oversee the day-to-day business affairs of their artists, advise and counsel talents concerning professional matters, long-term plans and personal decisions which may affect their career. Besides its own artists, Generic Music also promotes top Turkey acts and organizes around events Turkey .