500 E Cesar Chavez St
After celebrating 25 years as the world's leading music industry event, the SXSW® Music and Media Conference is back to continue the tradition in 2012. Reaching a quarter of a century of being the biggest and most anticipated convergence of all things music, SXSW is ready to keep the reputation alive by programming an even better event each year.
By day, thousands of conference registrants network in the halls of the Austin Convention Center on their way to do business in the SXSW® Trade Show, sit in on informative panel discussions featuring some of the industry's key players, gain insight from legendary keynote speakers or plan out their abundant party schedules. At night, SXSW showcases roughly 2,000 musical acts from around the globe, representing well over 50 different countries, on over 90 stages in downtown Austin. All this, and so much more, combine to make SXSW one of the most revered music events, year after year.